Why WhatsApp?
WhatsApp is one of the main certificate delivery channels on That’s Me. Compared to email, it tends to offer faster reads and higher open rates.
| Channel | Open rate | Average time |
|---|
| Email | ~20% | Hours to days |
| WhatsApp | ~90% | Minutes |
How it works by plan
Starter — add-on
On the Starter plan, WhatsApp works as an optional add-on:
- Cost: +R$49/month (+$9/month)
- Activation at Settings → Billing → Add-ons
- When active, issuances include WhatsApp delivery
- When inactive, certificates are sent by email only
Pro, Business, and Enterprise — included
On the Pro, Business, and Enterprise plans, WhatsApp delivery is included in all issuances at no extra cost. This applies to both within-quota and overage issuances.
Message type
Certificate messages are classified as utility messages under Meta’s WhatsApp Business API:
- They are transactional notifications, not marketing campaigns
- They comply with WhatsApp’s commerce policy
- Recipients can opt out of receiving further messages
That’s Me does not use this channel to send promotional campaigns. Messages are tied to certificate delivery and tracking.
Supported countries
WhatsApp delivery works in countries where the WhatsApp Business API is available. The message cost is already built into the plan or overage price, as applicable.
Activating and deactivating
Starter plan:
- Go to Settings → Billing → Add-ons
- Click Activate WhatsApp or Deactivate
- The change takes effect immediately
Pro and above: WhatsApp remains active by default and cannot be deactivated.
What the recipient receives
The WhatsApp message includes:
- The issuer’s name and the event name
- A direct link to view and accept the certificate
- A preview image of the 3D badge
Delivery is made from That’s Me’s verified WhatsApp Business number.
