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1. HR automates issuance after training

Scenario: A company uses an LMS (Learning Management System) for internal training. When an employee completes a module, HR needs to issue certificates on That’s Me. Flow with MCP:
  1. The employee completes the training on the LMS
  2. HR opens Claude Desktop and says:
“Issue certificates for the ‘Compliance 2025’ training to the following employees who completed it today: Ana Costa (ana.costa@company.com), Carlos Souza (carlos.souza@company.com), Fernanda Lima (fernanda.lima@company.com)”
  1. Claude uses search_events to find the Compliance 2025 event
  2. Then uses issue_certificates with the three employees’ data
  3. Each employee receives the certificate by email and WhatsApp
Result: An issuance that used to take around 15 minutes on the dashboard can now be done in seconds via chat.

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2. Language school issues certificates in bulk

Scenario: An English school finishes a class of 40 students and needs to issue certificates for all of them. Flow with MCP:
  1. The coordinator pastes the student list into the chat:
“Issue certificates for the ‘English B2 — March 2026 Class’ course to these students: [list with name and email]”
  1. Claude uses search_events to locate the event
  2. Then uses issue_certificates with all 40 recipients in a single call
  3. The coordinator asks for the status:
“How many have already accepted their certificate?”
  1. Claude uses get_engagement_funnel to display the funnel
Result: Bulk issuance and acceptance tracking, all in a single conversation.

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3. Marathon organizer checks analytics

Scenario: The organizer of a road race issued 2,000 completion certificates and wants to understand the engagement level. Flow with MCP:
  1. The organizer asks:
“Show the engagement funnel for the SP Marathon 2026”
  1. Claude uses get_engagement_funnel and returns, for example:
    • 2,000 issued → 1,847 accepted (92%) → 1,523 viewed (76%) → 412 shared (21%)
  2. The organizer asks for more details:
“Who hasn’t accepted their certificate yet?”
  1. Claude uses list_recipients with status: "pending" and lists the 153 pending recipients
  2. The organizer decides to export:
“Export all issuance data from this month as CSV”
  1. Claude uses export_csv and returns the file with the data
Result: Analytics queries and data export without leaving the chat.